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Celebrity Brands Are in a Mass Extinction. Cardi B Just Launched One Anyway
Gwen Stefani's beauty line just died. Pat McGrath filed for bankruptcy. And a rapper from the Bronx thinks she knows what they got wrong. In the last 90 days, the celebrity brand landscape has experienced something that looks less like a correction and more like a collapse. Gwen Stefani's Gxve Beauty was pulled from Sephora and shut down in February 2026 four years in, no official statement, just gone. Pat McGrath Labs, once valued at over $1 billion and widely considered one
Hajar Mouchtahi
3 days ago5 min read
How to Build a Brand Around an Artist, Not Just Beside One
The difference between endorsements and equity, and why the next billion-dollar brands won't come from fame alone.
Hajar Mouchtahi
3 days ago5 min read
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